By Solidity Jobs
NFT's have gone main stream and as a result, there is a significant demand for new and exciting projects in the NFT space. There's no better time to launch your very own NFT collection, and this guide will show you exactly how!
1. Collection Theme & Artwork
One of the first things you have to figure out when building an NFT collection, is what the actual NFT's will be. Animal themes are currently the most popular, but Metaverse style NFT's of parcels of land, homes, buildings etc. Are also getting more and more popular.
The artwork to go with this theme is also important. Pixel and 2D art used to be highly popular even up until late 2021, however 3D art is where it's at currently. Having said this, some anime themed 2D artwork is becoming very popular with collections such as Hazuki seeing all-time highs in recent weeks.
Need an experienced 3D artist to work on your collection? Make a job posting here, and we'll do our best to get your inbox full of responses from high-quality candidates.
2. NFT Use Cases & Utility
NFT's in their simplest form are essentially pieces of digital art. There's nothing wrong with creating a collection which offers nothing more than digital artwork, however nowadays many NFT investors are looking for more than that.
This could be a cool community, physical items or event passes which are sent to holders, or some type of digital space where these NFT's can be used. Gaming is currently a popular space, as it opens the opportunity for NFT's to be used as avatars/characters, as well as other digital items such as tickets, armour, weapons etc.
Decentraland is a popular place where existing NFT collections often host their own digital spaces. However, if you have the resources, you might want to create your own software from scratch. Keep in mind though, this can incur significant costs and it's best that you speak with a professional who has a track record in building online digital experiences first.
Want to hire an expert? Post a job on our job board now here
3. NFT Marketing & Hype
As in all industries, demand and scarcity define the success of an NFT collection. It's imperative that you create some hype around your NFT collection in order for it to succeed. Twitter is one of the best places to do this, and the Crypto community pretty much lives on twitter nowadays.
Some clever marketing strategies that other collections use to grow their user base are
1. Offer white list spots to a select number of users to retweet and/or interact with your latest tweet.
2. Only open a discord link up for x amount of time, or until x number of users join. This makes the collection seem for exclusive, and anything that users perceive to be exclusive they usually also perceive to contain value.
3. Partner with other NFT projects, by promising to gift a certain amount of WL spots to their holders in exchange for the same. This can create crossover holders who trust in one project, and as a result of its recommendation begin to trust in yours.
Need an expert in NFT marketing to help market your new collection? Post an ad on our job board here.
4. Minting & Launch
Many NFT projects have gotten all of the steps above correct, only to screw up their launch. Sky high gas fees, contract exploits, sites crashing and CAPTCHA/authentication widgets breaking are just some of the negative thing's users experience regularly in the NFT market.
A poor launch can ruin a projects prospect of success, and instil a negative image of the NFT collection in the minds of investors which can be almost impossible to shake.
Remember that people are spending their own hard earnt money on your NFT's. Because of this you need to provide a smooth mint which meets all the promises you made about the collection beforehand.
A lot of this comes down to the smart contract in place responsible for minting the NFT's. It's imperative that you find a Solidity developer with a track record, who can write a smart contract with low gas fees that works as intended without any known exploits.
If you can nail these steps, then you have a great chance of launching a successful NFT collection in 2022 and beyond.
Need a Solidity developer? Post an ad on our job board here.